ALUMNI MANAGEMENT: GUIDELINES FOR A POSTGRADUATE PROGRAM

Objective: this paper aimed to propose guidelines for the management of relationship with alumni a Brazilian Postgraduate Program in Administration. Methodology: qualitative research, based on interviews coordinators and consultation Lattes curricula graduates program studied, as well analysis documents, reports portals best evaluated programs area. Results: proposition managing categories resulting from carried out: awareness prioritization by Program; student awareness; monitoring graduates; communication; maintaining link; results. Limitations research: study is limited area Administration, although it may serve basis strategic postgraduate more comprehensive way, necessary adaptations their realities. Originality: promotes discussion studies, expanding theory knowledge about university proposing practical guide programs.